We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of all of customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Information about us
Above the Parapet Ltd.
Company Registration No: 14095364
Registered Address. 12 Millstream Christchurch Road, Ringwood, Hampshire. BH24 3SE
Email Address: hello@abovetheparapet.co.uk
What does this notice cover?
This Privacy Information explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data.
What is personal data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
The personal data that we use is set out below.
What are my rights?
Under the GDPR, you have the following rights, which we will always work to uphold:
- The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details below.
- The right to access the personal data we hold about you.
- The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.
- The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have.
- The right to restrict (i.e. prevent) the processing of your personal data.
- The right to object to us using your personal data for a particular purpose or purposes.
- The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
- Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
What personal data do you collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us.)
Your information is collected from you when you contact us, or use some of the advanced features on the site. The information we collect is clearly set out on the web page on which we collect it.
We collect, encrypt and store the following details when you place an order with us:
- Your name
- Phone number
- Email address
- In addition, we may collect your IP address and use cookies unless you configure your web browser not to accept them.
How do you use my personal data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for one of the following purposes:
- Supplying our services to you.
- Communicating with you. This may include responding to emails or calls from you.
- Supplying you with information by email or phone.
- With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email or telephone or post with information, news, and offers on our products or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
Keeping information about you secure is very important to us and certain sections of the site may encrypt data using SSL (Secure Sockets Layer). However, no data transmission over the Internet can be guaranteed to be totally secure. As a result, whilst we strive to protect your personal information, we cannot ensure or warrant the security of any information which you send to us, and you do so at your own risk.
How long will you keep my personal data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept securely or deleted upon request.
Why do we collect your data?
We collect information about you so that we can personalise your use of the site, assist your use of the site and improve the site generally whilst marketing to you more effectively. Depending upon your marketing preferences we may arrange for you to be sent information about related products and services from us. You may amend your marketing preferences at any time by contacting us, or logging in to your account and amending your mailing preferences.
The security of your personal data is essential to us and, to protect your data, we take a number of important measures, including the following:
- All personal data is secured on password protected systems.
- Data is only accessible by authorised staff.
- All backups are encrypted.
- Servers are secured within locked rooms.
- All cupboards holding personal data are securely locked.
- All records are shredded after the retention period is finalised.
Do you share my personal data?
We will not share any of your personal data with any third parties for any purposes, subject to one important exception.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
Your personal data is used by our delivery partners to fulfil our contract to you.
How can I access my personal data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or address show below.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 30 days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
How long do you store my data for?
As required by law, the Company shall not retain any personal data for any longer in light of the purpose(s) for which that data is collected, held, and processed. Different types of personal data, used for different purposes, will necessarily be retained for different periods and its retention periodically reviewed. When establishing and/or reviewing retention periods, the following shall be taken into account:
- The type of personal data in question;
- The purpose(s) for which the data in question is collected, held, and processed;
- The Company’s legal basis for collecting, holding, and processing that data;
When you purchase from us, or submit your details for inclusion on our mailing list, we will keep your details securely for a period of no more than 5 years from the point of your last interaction (typically this would mean placing an order) with us. If you email, submit a contact form or write to us, our retention periods will vary, but will not exceed 5 years and your details would be erased as part of our systematic and frequent internal ‘housekeeping’ procedures. Under the GDPR you are encouraged to exercise your right to access or erasure if you would like us to detail the data that we hold on you, or to remove you from our systems at any point.
How do I contact you?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:
Email address: hello@abovetheparapet.co.uk
Changes to this privacy notice
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.